Sales funnel is also sales procedure or revenue funnel. It is basically the buying procedure that different companies lead their customers through while they purchase products. There are different steps in a sales funnel and these steps differ as per the sales model. Coming to sales funnel marketing, there is a lot of debate surrounding this topic. Sales funnel marketing is the process of visualization for getting a clear understanding of the method that can be used for turning leads into potential customers.

The concept here is, just like a funnel, the marketers cast a very broad net for capturing leads and then they slowly nurture the prospective customers through the buying decision. The marketers narrow down the candidates during each phase of sales funnel marketing. Ideally, the funnel marketing serves as marketing cylinder turning all leads into customers.

Defining and Implementing Jobs and Channels

There are different varieties of social marketing devices or platforms that can be used for sales funnel marketing. You can do this by determining the appearance of your high-level sales path. Your next step would be prioritizing social tools and channels that your audiences are already using and the ones that you seem to be familiar with. Post this, you can organize the social tools and channels as per the primary function that they serve. When deciding on the sales funnel marketing channels that best suit the different stages of your sales funnel, consider the ones that are best suited for your long-term and short-term goals. It is also important for you to know the weaknesses and strengths of the channels and the functionalities you want them to serve.

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